LUMI
Press
Everything you need to write about Lumi: the fact sheet, the story, quotes, and downloadable assets. For anything else, we answer fast at hi@lumiswipe.com.
Boilerplate
Lumi is an iOS app that helps people clean up their photo library without the fear of losing what matters. It finds duplicates, screenshots and blurry shots on the device itself, and nothing is ever deleted without the owner's approval. No photo, and no data about a photo, ever leaves the phone. Built by parents, for parents. Find what matters. Lose the rest.
Fact sheet
- Name Lumi (lumiswipe.com)
- Platform iOS, on the App Store
- Launched July 2026
- Founders A married couple with three small kids, traveling the world
- Rating 4.9 average across its first App Store ratings
- Languages 12, including English, Hebrew, Arabic, Russian, Ukrainian, German, Spanish, French, Italian, Japanese, Korean and Chinese
- Privacy All scanning runs on the device. No photo or photo-derived data ever leaves the phone. No accounts, no cloud.
- Pricing Free to scan and review; Lumi Pro unlocks unlimited cleanup
- Press contact hi@lumiswipe.com
The story
Lumi started with a problem in our own home: a decade of family photos, tens of thousands of them, and a phone that was always full. Every cleanup app we tried opened with the same line about our camera roll being a mess, then asked us to trust a bulk delete button. We never could. The photos it wanted to delete were the ones with our kids in them.
So we built the app the other way around. Lumi never decides for you. It finds what looks like clutter, shows you exactly what it found and why, and you approve every single deletion before it happens. It turns out that when people stop being afraid of the delete button, they finally free the space they have needed for years. We built and launched Lumi as a family, traveling the world with our three small kids, and we answer our own support email.
What users say
I was always too scared to use other apps, but this one made it easy to take the leap. From an App Store review
Transparent, trustworthy and kept the control in my hands. From an App Store review
Assets
Download the full press kit (zip, 0.5 MB) or grab individual files: app icon, the crescent brand mark in vector, and product images.
Please keep the icon on its black tile and do not recolor the crescent. The app is on the App Store.